No More Facebook Promotional Posts

Facebooktwittergoogle_pluspinterestlinkedintumblrFacebooktwittergoogle_pluspinterestlinkedintumblr

NO MORE FREE RIDE: FACEBOOK PROMOTIONAL PAGE POSTS

(Thank you to Michelle Pescosolido for this informative info)

Come January 2015, Facebook is now going to dictate how a Fan Page’s promotional post will reach your fans.

If you aren’t using paid advertising by now on Facebook, then you may want to reconsider your strategy.  The latest news from Facebook is that in January of 2015, the reach of a Fan Page’s promotional post in the news feed, is about to decrease dramatically.

Yep, the big guy at Facebook is putting his fist down and making sure users see what they want to see in their newsfeed.  This means users on Facebook have clearly stated, they only want to see posts from their friends and pages they care about and no more promotional crap.

What does this mean to marketers?  Exactly what I have been preaching all along.  Stop posting spammy promotional crap on Facebook and build relationships first.

No one wakes up in the morning and goes on Facebook to buy something. They are there to socialize.  If they wake up in the morning and want to buy some vitamins, they don’t go to Facebook to make that purchase.  If they want to buy a TV, they don’t go to Facebook to make that happen.  If they want to buy healthcare products, you guessed it….they don’t go to Facebook.

I have said this over and over, if a brand wants to be successful online using Facebook, that brand needs to be pumping in the value to their audience before they can expect to generate a lead or make a sale.

Value does not mean “Hey, I got something I want to show you that will help you generate a 6 figure income all from home.  Click here!”  Some marketers may think that’s value, because they feel it is a game changer for their audience.  Value is content that is in the form of education.

Example…. “Hey there!  I just made a video for you that will walk you through the steps of setting up your very first Facebook ad. Check it out here!”

See the difference? That second example isn’t trying to sell, it’s building brand awareness and driving traffic to valuable content.

Okay, let me get off my soap box and get back to the latest news from Facebook, in reference to promotional posts.

Facebook has basically surveyed it’s users and has come to the conclusion that the content they don’t like seeing in their news feed is the actual promotional posts that are not driven from Facebook Ads.  This means as a Fan Page owner you typed a promotional status update and it’s showing up in the news feed of your fans organically, and this is what your fans are not liking.

Facebook is not talking about when a Fan Page owner creates a promotional page post engagement ad, because Facebook actually controls the number of times a user you target will see the ad.  They base the reach in an ad on engagement, hiding the ad, etc….

Below is what Facebook considers a promotional post:

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads

Examples of these types of Page posts:

NF_1113_1

 

 

NF_1113_2

 

What I think is quite interesting is this quote from Facebook on their recent announcement:

“Pages still matter — a lot. They offer a free, easy-to-maintain online presence for people to discover and learn about a business. They work across desktop, mobile and tablets without requiring any extra configuration, and contain complete information about a business. They also offer tools to create videos, photos and events that bring a business’ story to life.”

Hmmm….there really isn’t a lot of free, easy to maintain online presence strategies left with all the recent news feed changes.  So what’s left that’s free?

Honestly in my opinion at this point the only way to get your fans to see your Page Posts organically,  is to ask your fans to make sure they have clicked the option on your Fan Page to receive notifications.  Now whether they do that or not, could be a good indication how well you are doing with the content you are delivering to your fans.

My friends….not all is lost as I see it  from this last quote from Facebook I reference below:

“And it’s important to note that Facebook is increasing its investment in Pages. Given the substantial traffic to Pages, we are exploring ways to build more features into Pages. A lot of this is in response to how we’re seeing people interact with business Pages. Some of these interactions include messaging to communicate with a business directly or browsing video and photo content. We’re also exploring ways to better customize Pages based on the industry a business is in….”

With that said, not all is lost….  Just know as a Fan Page owner looking to build a brand online and become profitable, a marketer’s focus should definitely like in these areas:

  • Delivering daily, valuable content 3-5 times a day on the Fan Page
  • Running a Facebook “likes” ad continually
  • Running a Facebook Page Post Engagement ad continually
  • Interacting Daily with the Fans of the Page

To read the entire story from Facebook, Click HERE.

ALL RIGHT!  NOW IT’S YOUR TURN…..WHAT ARE YOUR THOUGHTS ON THE LATEST NEWS FROM FACEBOOK ON THE FACEBOOK PROMOTIONAL POSTS? COMMENT BELOW!

Facebooktwittergoogle_pluslinkedinrssyoutubetumblrinstagramFacebooktwittergoogle_pluslinkedinrssyoutubetumblrinstagram
About The Author

Victoria Wallis

I'm an Aussie entrepreneur who lives and runs my internet marketing business from my home in a small country town in S.E. Queensland Australia. Like you I was overwhelmed and confused when I first started online but I've worked out how to ethically make money online. If you enjoyed this post then SUBSCRIBE TO MY COMMUNITY where you will get lots more information about how to make internet and affiliate marketing work for you.

0 Comments